Back in grad school, I was actually one of the more elite marketing students in the graduate program at William and Mary. Not in finance, accounting but in actual marketing. I never did anything with the latter.
I was struggling with two of my teammates on a group project where we competed using generic similar products (SIMI SIBI) vying for marketshare and increased sales. It was a computer simulation and we were doing horribly. After two weeks, we trailed the rest of the class by a considerable margin.
We had a check in after a couple weeks and our professor listened to our presentation and offered us this sage advice.
Read the fucking directions
Our next group session that was our first order of business to read those directions. Admittedly, it was something we never did.
After we read the directions our team started doing marketably better. We eventually ended at the top of the class. We had figured out capitalism. Read the fucking directions it’s all there is to capitalism.
Of course that sentence is hyperbolic nonsense but it’s a good start in the right direction. What brought me here is a common mistake made when implementing software. This is what I’m doing right now, and I actually remembered I didn’t read the directions I just assumed that’s how it worked. And guess what reading the directions certainly helps.
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