I shall trademark

What brands do you associate with?

My own personal brand.

It is what we do every single day. By marketing standards (that was my ill chosen major in grad school) is

A brand is a name, term, design, symbol, or other feature that distinguishes a seller’s product or service from others. It defines a business, product, service, person, or concept in the market. A brand is created through design, packaging, and advertising elements that distinguish a product from its competitors. 

We are competing against anybody but ourselves. Our brand is what differentiates us from what we were in the past and hopefully it is improving every single day.

This is repackaging of my own brand. I have not played racquetball for 15 years and picked it up yesterday and now I want to challenge everybody in sight.

It’s energetic